Young Pros Rewriting Realty Show Script

06 May 2024

A surge in millennials and young professionals investing in plots, second homes and villas in locations regarded as idyllic holiday destinations is emerging as a prominent trend, marking a shift in the real estate market, said developers and analysts. Traditionally dominated by older demographics and wealthy individuals, this signifies a new wave in investment behaviour, driven by a younger generation's experience-driven preferences and financial aspirations, experts said.